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Text Message for Towing Dispatch

Mercury Extra Transp-02-02-small
MercurySend ( provides a new way for dispatch to follow up with roadside customers on quality of service via text message, it can also be used send valuable ETA messages and internal team member messages.

From any desktop, laptop or tablet dispatch can now login, create template messages, add users, and read all messages sent and received in their web based management portal.

Basically MercurySend is modern, cost effective and verifiable way for dispatchers to maintain constant communications with roadside customers.

Best of all text message reaches every cell phone model and plan making it the most reliable way to reach your customers anywhere.

According to Adam Davids Founder of MercurySend, "phone calls are now almost always ignored from a phone number people don't know, often going to voicemail that people don't listen to for days, if at all. This is a major problem for an industry that relies heavily on time critical communications, customer satisfaction, and feedback".

Dispatch can now send a text message and virtually everyone reads and replies to their text messages immediately.

The service provides dispatch with the necessary tools to follow up with customers and measure customer replies in real time.

For more information go to

Increase Your Tows

TowTrax is a free phone app that can be used by consumers, motor clubs, or other large customers to request on-demand tows on IOS and Android smart phones. TowTrax is designed to give both large and small tow companies tows they never had before along with a way to monitor existing business. The tow fees are pre-determined by region. TowTrax gives you a new revenue stream while reducing expenses.

Dispatch can monitor the location of each driver and the activity of each truck in your fleet giving the customer a quick response by sending the closest truck to the tow.
Why use TowTrax?

• Easily accessible
• Works on all smartphones
• Free download
• Easy to install
• Improved ETA's
• Gives you tows you never had
• Additional revenue streams
• Reduces your fuel bill
• Know where your trucks are
• Dispatch can see what drivers are available
• QuickBooks interface
• Audible job notifications to drivers
• Produces customer receipt that can be used as tow ticket
• Track driver productivity for payroll
• Option to accept or reject calls
• Know fee prior to tow; no "negotiating"
• Accurate, automatic mileage tracking
• Dispatch and customer can track driver progress
• Reduces customer calls for status
• Provides reporting

Go to and click on TowTrax Roadside assistance. See how it works. We are testing with several large customers and we have tows for you today. To sign up now call Dan Messina at 469-774-0340 or e-mail Dan at

Catastrophe Response Team


Merchant Credit Card Processing


We are pleased to announce a new and valuable membership benefit designed to save members on expensive credit card processing fees.

CardConnect serves as Southwest Tow Operators credit card processing partner. Members are encouraged to take advantage of the following valuable benefits:


  • Wholesale credit card processing rates:  STO members should expect to save 10% - 40% off their existing credit card processing fees.


  • Personalized customer support:  STO members will now have VIP merchant support with an assigned Relationship Manager for all of your credit card processing needs.


  • Rate Education/Advocacy: STO members will receive education from the representatives at CardConnect on how to always achieve the lowest processing rates.


  • Complimentary Processing Gateway:  STO members will have access to CardConnect secure processing technology designed to increase overall efficiency and further ensure the lowest rates are achieved on every transaction.


  • Mobile App: STO members will also have access to the CardConnect Mobile app which is available for Android/IOS devices.

Contact Bryan Picard at CardConnect today for your free and confidential savings analysis

Direct: (913) 912-5192 Email:

NTTA: "Prizes, Surprises and Reward -- TollPerks Has Launched"

This is the text of a September 23, 2015, news release from the North Texas Tollway Authority, Plano, TX.

Toll Perk$
Drive. Earn. Win. Repeat.

TollTag customers, your rewards have arrived! NTTA has launched TollPerks, the much-anticipated loyalty program that awards you for the miles you drive on NTTA toll roads.

Your commute, weekend trips to the mall, and time spent taking the kids to and from sports and entertainment are all fuel for TollPerks points.

How TollPerks Works

The TollPerks program is simple: Drive. Earn. Win. Repeat.

Every dollar spent on NTTA toll roads is worth 100 TollPerks points. Points can be redeemed online and in-store for exclusive deals at local businesses.

Rewards include specials from merchants like Dunkin'™ Donuts, Uber, Kessler Baking Studio, Dallas Children's™ Theater, and Carmel Car Wash.

TollPerks members also enjoy other benefits:

Spin-to-Win: TollPerks includes an instant spin-to-win game to earn special prizes. A member receives a token for a chance to spin the virtual instant-win prize wheel at You will receive one token when your enroll and one additional token each month that your TollTag account remains in good standing.

Quarterly Sweepstakes: TollPerks members with TollTag accounts in good standing will be entered automatically into a quarterly drawing for valuable prizes.

Discounts and Offers: TollPerks includes special offers from area businesses that are available to all members without having to redeem any points. Offers will change periodically.

Sign Up for TollPerks Today!

Visit to begin the registration process. The sooner you enroll in TollPerks, the sooner you begin earning points and rewards. TollTag customers are not automatically enrolled in the TollPerks program.

You will need your TollTag account number to start your TollPerks membership. Your account number can be found on a TollTag monthly statement or through the online customer service center. (Don’t have access to your TollTag account online? Sign up now.)
Questions about TollPerks? See the FAQs for more information.

Contact Info

  • Southwest Tow Operators
  • 811 S Central Expwy Suite 200
  • Richardson, Texas, 75080
  • Toll Free: (866) 320-9300

Important Messages

I hope you like the new look! We have updated the documents (requires a login to view). The store is starting to take shape, check it out!